When you start a business, the old rule of build it and they will come does not stand true. You could spend thousands of hours developing a product or service, putting your blood sweat and tears into the business, but if you don’t advertise, all of your time is wasted. Advertising in local directories such as the pages jaunes france or local marketing booklets are a great way to start. You will find that certain advertisements like the pages jaunes france will work better for some products and services over others. Testing is a must with all advertising. Today we are giving you a few benefits of advertising your company.
Compared to other marketing strategies, advertising gives you a large amount of control. Traditional advertising like TV and radio ads can be targeted in hundreds of different ways. Advertising agencies help your ad to reach the target market with ease. As the person who is funding the advertising, you can adjust, tweak and time your ads in any way you see fit. This scale of control should be kept in mind and leveraged highly when making your advertising plan.
Advertising can be highly flexible, not only in the amount of control you have over your advertisement. Additionally you can present messages in a varying amount of ways. You can just send one message to your viewers, or a series of stories that evolve over time. One example of this is the washing detergent brand Daz. In the UK, Daz has been running a series of TV commercials that tell a long story. Though each ad promotes Daz products, these adverts have consistently run for over a decade. It has awarded Daz with unparalleled recognition on the supermarket shelves, giving it a strong advantage over the competition.